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Semafor launched last week with the goal of “reinventing the news story.” The news story needs reinventing, they say, because people can no longer tell the difference between unbiased fact and opinion. According to the Observer, Semafor has already raised more than $25 million, the majority of which is coming from eight corporate sponsors who want to help the news outlet address distrust in media. One of those sponsors appears to be Chevron, the second biggest climate-polluting company in the world.
Some two dozen climate liability suits have been making their way through the courts since 2015, bolstered by media investigations and attribution studies that are able to accurately pinpoint the precise contribution climate change has made to the damages inflicted by extreme weather events. A 2021 study in the journal Nature, for example, found that just over $8bn (£7bn) of the $62.7bn (£55.3bn) in damages caused by Superstorm Sandy across New York, New Jersey and Connecticut, is attributable to sea-level rise caused by climate change.
Where it’s no longer credible to deny climate change, the fossil fuel giant puts the focus on ‘risk’ and blame on consumers, in echo of tobacco industry PR, researchers find.
Large misinformation campaigns on climate change science are being funded by a handful of sources with an interest in maintaining the status quo.