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Companies announce climate goals with great fanfare—but all too often, they eventually scale back or fail to implement those pledges. We asked Yale SOM’s Todd Cort how significant these reversals are and what should be done to encourage companies to keep making progress.
On the topic of climate and carbon reduction commitments, corporations like Google, Microsoft, and Shell once positioned themselves as leaders in sustainability, setting ambitious net-zero goals to align with global environmental efforts. However, the rapid rise of energy-hungry artificial intelligence is forcing these companies to reconsider—or even abandon—these commitments as they struggle to balance environmental responsibility and making money from new tech.
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