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Why Environmental Writing Isn’t Resonating As Much Anymore Active hope, not optimism. And why facts alone no longer move people. Environmental pieces aren’t landing like they used to. Writers, researchers, and activists are noticing the shift: climate content that once sparked engagement now fades into the background. The question isn’t whether people care about the planet — it’s that many readers are moving past narratives of awareness and individual action (or at least I think they should!). They want to understand power. They want to understand systems. They want hope rooted in collective transformation, not optimism sold as personal therapy. We Know the Planet Is Dying. So Now What?